Racheal M. Mubipe
Kudlow Advisory | Chief Marketing Officer

Areas of Expertise: Product Development, Marketing Strategy, Brand Management, Venture Building, Public Relations
Location: Lusaka, Zambia

Professional Summary Racheal M. Mubipe is a distinguished marketing strategist and business leader with over 18 years of experience in product development, brand management, and venture building. As Chief Marketing Officer at Kudlow Advisory, she plays a pivotal role in shaping growth strategies, market positioning, and corporate communications for high-impact businesses.
In addition to her role at Kudlow Advisory, Racheal is a Partner at Opportuneur LLP, where she focuses on scaling ventures, optimizing revenue models, and providing strategic advisory for early-stage and high-growth businesses. With a career spanning corporate leadership, venture acceleration, and innovation strategy, she brings a powerful combination of market insight, execution excellence, and transformative leadership.
Her ability to drive brand differentiation, revenue acceleration, and commercial innovation makes her an invaluable asset to businesses aiming for market leadership and global scalability.

Key Competencies

• Venture Building & Growth Strategy –– Expertise in designing high-impact growth models and scaling new ventures.
• Marketing Strategy & Execution – Track record of leading high-performance marketing strategies that drive revenue and market penetration.
• Brand Management & Positioning –Skilled in developing and executing brand strategies that create market leadership and differentiation.
• Product Innovation –Proven ability to design and launch commercially successful B2B and B2C products.
• Strategic Communications & Public Relations – Experience in managing high-stakes corporate communications, media relations, and investor messaging.
• Revenue Optimization & Commercial Strategy – Deep expertise in structuring revenue models and monetization strategies for sustainable business growth.

Professional Experience
Kudlow Advisory | Chief Marketing Officer
2024 – Present

• Leads the marketing, branding, and business strategy functions for Kudlow Advisory’s high-impact client portfolio.
• Develops and executes revenue optimization and market expansion strategies for clients in tech, finance, and emerging markets.
• Spearheads brand and corporate communication strategies, ensuring alignment with commercial and investor objectives.
• Works with executive leadership teams to position businesses for scale, M&A, and capital raises.

Opportuneur LLP | Founding Partner & Chief Marketing Officer
2020 – Present

• Provides strategic advisory and growth acceleration for early-stage and high-growth companies across multiple sectors.
• Leads venture-building initiatives, working with founders and investors to optimize business models and scale operations.
• Develops market penetration strategies and helps businesses unlock new revenue streams.
• Advises on capital raising, investor relations, and corporate strategy execution.

Zesco Ltd | Marketing Division Head
2000 – 2018

• Led the marketing division of Zambia’s leading electricity utility, overseeing brand, product innovation, and revenue growth strategies.
• Spearheaded large-scale corporate marketing campaigns that reinforced Zesco’s market leadership.
• Managed multi-million-dollar marketing budgets and delivered high-ROI growth strategies.
• Developed and launched new customer-focused B2B and B2C products, driving adoption and engagement.

Education & Certifications

• Master of Business Administration (MBA) –Lancaster University Management School, UK
• Postgraduate Diploma in Marketing –Chartered Institute of Marketing, UK
• Bachelor of Business Administration (BBA) – Copperbelt University Business School, Zambia

Notable Achievements

• Growth Acceleration at Opportuneur LLP – – Helped scale startup ventures, unlocking new revenue models positioning the startups for expansion opportunities.
• Revenue Growth at Zesco Ltd –– Drove marketing strategies that contributed to over $1 billion in annual revenue.
• Product Innovation & Market Expansion –Launched multiple customer-centric products at ZESCO that enhanced engagement and market reach.

Professional Affiliations

• Chartered Institute of Marketing (CIM) – Member
• Zambia Institute of Marketing (ZIM) – Member